Seaweed Index

What It Is

An independent research and content platform spotlighting seaweed-based products — from skincare and textiles to packaging and biomaterials. It’s structured as a curated directory and discovery system that makes a new category feel browsable, legible, and desirable.

Why It Matters

Seaweed is one of the most promising ocean-positive materials, but the ecosystem is fragmented across brands, labs, and early products. Seaweed Index makes the landscape discoverable — so interest, adoption, and collaboration can accelerate.

How It Works

• Researched the category and defined a taxonomy for browsing
• Designed the information architecture and minimalist interface
• Built the platform as a curated resource + product discovery grid
• Combined:
  • Product research and curation
  • Editorial storytelling
  • A scalable system for adding new entries
  • An affiliate-driven model (where appropriate)

Outcome + Next Steps

A clean, searchable directory that makes seaweed-based design feel coherent and accessible. Next: expand coverage, deepen research notes, and explore partnerships (brands, NGOs, labs, studios) for submissions, sponsorship, or co-building.